<p style="text-align: center;"><img title="1610344794370374.jpg" alt="7.jpg" src="/ueditor/php/upload/image/20210111/1610344794370374.jpg"/></p><p>Holographic startup&nbsp;Envisics&nbsp;founder and CEO Dr Jamieson Christmas has partnered with the Japanese multinational electronics company Panasonic to transform the in-car experience with its&nbsp;holographic technology.<br/><br/>According to Tech Crunch, The UK-based holographic technology startup said on Friday (local time) that it has reached an agreement with&nbsp;Panasonic Automotive Systems&nbsp;to jointly develop and commercialise a new generation of head-up displays for cars, trucks and SUVs.<br/><br/>Panasonic Automotive Systems is a Tier 1 automotive supplier and a division of Panasonic Corporation of North America. The head-up displays are units integrated into the dash of a vehicle that project images onto the windshield to aid drivers with navigation and provide other alerts. The Panasonic HUDs, as they&#39;re often called, will use Envisics holographic technology.<br/></p><p><br/></p><p>The deal announced ahead of the virtual 2021 CES tech trade show, follows Envisics&#39; $50 million Series B funding round and news that its tech will be integrated in the upcoming Cadillac Lyriq electric vehicle. The funding round, which brought Envisics a valuation of more than $250 million, included investments from Hyundai Mobis, GM Ventures, SAIC Ventures and Van Tuyl Companies.<br/><br/>The company is solely focused upon the automotive application of holography, Christmas said, adding that its first generation is already integrated in more than 150,000&nbsp;Jaguar Land Rover&nbsp;vehicles, reported by Tech Crunch.<br/><br/>Christmas said this new agreement aims to combine Panasonic&#39;s expertise in optical design and its global reach as a Tier 1 supplier with Envisics&#39; technology to bring holography into the mainstream. Mass production of vehicles using its technology is slated for 2023, according to the companies.<br/><br/>&quot;It will be head-up displays with high resolution, wide color gamut and large images that can be overlaid upon reality. The technology can also project information at multiple distances simultaneously,&quot; explained Christmas.<br/><br/>Tech Crunch detailed in a report that it could even be used for night vision applications such as overlaying enhanced information upon a dark road to make it clear where the road is going and what obstacles might be out there.<br/><br/>&quot;In the short term, it will be kind of relatively simple augmented reality applications like navigation, highlighting the lane you&#39;re supposed to be in and some safety applications. But as you look forward to things like autonomous driving it unlocks a whole realm of other opportunities like entertainment and video conferencing,&quot; Christmas added.</p>